GMB/GBP Audit for Real Estate Agents, Brokerages & Property Managers
I review your Google Business Profile from top to bottom and show you exactly why you’re not getting enough local visibility, calls, and direction requests—plus what to fix first.
Your Google Business Profile Exists, But It’s Not Working for You
Most real estate professionals create a Google Business Profile once and then forget about it. Half-filled profiles, wrong categories, weak photos, or missing services quietly push you down while other agents and brokerages show up first in Maps and “near me” searches. Without a proper GBP audit, you’re leaving local leads on the table.
- You’re not appearing in the Maps 3-pack for “[city] real estate agent” or “[area] homes for sale”
- Your profile views, calls, and direction requests are low or flat
- Categories, description, and services don’t clearly reflect what you actually offer
- Incomplete or outdated photos, posts, and Q&A make you look inactive or less trustworthy
How My Real Estate Local SEO Audit Works
Discovery & Access
You share your website, Google Business Profile link, main city/areas, and any tools you use (like Search Console or Analytics). I use this to understand your current goals and markets.
Visibility & Keyword Check
I check how you currently appear for local real estate searches: “real estate agent [city]”, “[area] homes for sale”, “[city] property management”, and other key phrases. This shows what Google already recognises you for—and what it doesn’t.
Google Business Profile & Local Signals Review
I audit your GBP setup, categories, description, services, photos, posts, FAQs, reviews, and Q&A. I also look at citations and NAP consistency to see if your basic local signals are helping or confusing Google.
Website & On-Page Local SEO Audit
I review your key pages (home, services, area/ neighborhood pages, about, contact) for local intent: titles, headings, content, internal links, page speed, and mobile experience. The goal is to see whether your website is clearly tied to your locations and services.
Actionable Report & Next Steps
You receive a straight-to-the-point report showing: What’s working and what’s broken Which issues matter most Exact next steps in order of priority so you can fix things yourself, with your developer, or keep working with me.
Best for Real Estate Professionals Who Rely on Local Discovery
- Real estate agents who want to be found when someone searches “real estate agent in [city]”
- Brokerages that want a strong, clean main profile that represents the brand properly
- Property management companies looking to get more landlord and tenant enquiries from Maps
- Real estate investors and wholesalers who need motivated sellers in specific areas to find them fast
What You Get with a Real Estate Local SEO Audit
- A detailed written audit of your current Google Business Profile
- Category, description, and services recommendations tailored for real estate searches in your market
- Suggestions for better photos, posts, CTAs, and engagement to build trust with potential clients
- Notes on NAP consistency, address/service area setup, and potential duplicate/conflicting profiles
- A clear, prioritised action list (what to fix now, what to improve next)
- Option to add implementation support as a separate service if you don’t want to do it yourself
What One GMB/GBP Audit Changed for a Real Estate Agent
Why Work with a Real Estate–Focused GBP Auditor
- Specialised in real estate SEO and Local SEO, not every niche at once
- Understands how buyers, sellers, and tenants actually search and choose agents online
- Focus on clean, white-hat optimisation—no fake reviews, spam tactics, or risky tricks
- Clear explanations in simple language so you know exactly what’s happening and why
- Recommendations built to support bigger SEO and Local SEO strategies, not just quick cosmetic changes
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Frequently Ask Questions
How is this different from a Local SEO Audit?
The GMB/GBP Audit is 100% focused on your Google Business Profile—its setup, categories, content, and signals. A full Local SEO Audit looks at your profile and your website, citations, and wider local presence.
Will you change my profile for me?
This service gives you a clear audit and recommendations. If you’d like me to implement the changes, we can add a separate “GBP Optimisation” or Local SEO package.
How long does the audit take?
Most real estate GMB/GBP audits are completed within 3–5 working days after I have the required information and access (if needed).
Can this help if my profile is new?
Yes. A fresh profile is actually the best time to set things up correctly so you don’t have to undo mistakes later.
Do you work with multi-location brokerages?
Yes. For multi-office setups, we can discuss a custom audit plan to make sure each location’s profile is properly structured and aligned with your brand.